Smart phone Apps are great, but in the meantime USSD/SMS is still King in Africa

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I travel to my village often for family responsibilities of attending funerals, wedding and festivals on behalf of my family , 5 years ago the only smartphones I saw were from those who had arrived from the ‘city” ,Though I could clearly see at least of those who carried a phone in the village were largely  men and also that they carried a feature phone often referred to as a  dumb phone ( The GSMA gender gap research 2018  shows that in subsharan Africa  women are 14% less likely to own  a mobile phone than a man  and this gap increases in areas where there are lower penetration of mobile phones).

Even though now I see more smart phones owned in the village, according to the GSMA over 700 million have sim connection and only a 250 million use their sims in a smartphone, 36%.

There is wider coverage internet penetration across the continent , as  of 2018 above 50% of the mobile broadband penetration across the continent is 3G, South Africa has 70% broad and penetration of  and with telecom players like Vodacom planning 5G trials  of but the whole SADC (Southern African Development Community)  region has 4% 4G penetration

The lack of internet penetration  is probably one of the reasons  why mobile services like SMS and USSD will still be one of the strongest enablers of technology services for the forseeable future even as  smartphone cost lower, along with internet cost and internet penetration increases.

USSD (Unstructured Supplementary Service Data) is a Global System for Mobile(GSM) communication technology that is used to send text between a mobile phone and an application program in the network. Applications may include prepaid roaming or mobile chatting. It is activated when a user dials *, the intended number and ends with a # (hash). USSD’s major advantage is most mobile subscribers already use it to top up their prepaid call credit so are more comfortable with it than an App and additionally it doesn’t rely on a data connection to operate enabling it have a wider reach and do more complex task that SMs cannot do

Farmerline that provides relevant data to  farmers leveraged heavily of USSD to reach their farmers , a large proportion on banks in addition to provide an App also have USSD for their client to access banking services.

Entrepreneurs like the cofounders  of Africa Talking have raised over 8million to leveraging on this provide services for developers to connect with Telco’s in order to build SMS and USSD based applications  and this is not changing anytime soon.