Category: Mobile Money

What Airtel Money’s Comeback against M-Pesa in Kenya teaches about Challenging Market Giants

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What Airtel Money’s Comeback against M-Pesa in Kenya teaches about Challenging Market Giants
For years, Safaricom’s M-Pesa was the immovable force in Kenya’s mobile money market. It dominated not only customer wallets but also public imagination, with over 90% market share and a network so vast it became synonymous with mobile money itself.
But quietly—and strategically—Airtel Money has staged a comeback. It didn’t happen overnight, and it didn’t happen by mimicking M-Pesa’s dominance. Instead, it was a masterclass in what challenger telcos can do right when facing a Goliath.
Kenya’s story offers rich lessons—and data—to learn from.

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Decoupling SIM Cards from Mobile Money: A Critical Path for Smaller Operators to Compete?

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Decoupling SIM Cards from Mobile Money: A Critical Path for Smaller Operators to Compete?
In many African markets, including Ghana and Kenya, mobile money remains tightly coupled to SIM card ownership. Your phone number is your wallet. While this integration worked brilliantly to drive initial adoption, it has also cemented the dominance of major telecom providers who control both mobile connectivity and financial access.
But what if we rethought this model? What if smaller mobile money operators could decouple SIM registration from mobile wallet ownership — allowing customers to use their services without first becoming phone service subscribers?

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The State of Mobile Money in Africa 2024,it’s evolving use cases and a couple of tough questions

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The “GSMA State of the Industry Report on Mobile Money 2024” underscores mobile money’s critical role in global financial inclusion, notably in Sub-Saharan Africa with 548 million accounts driving significant GDP growth. West Africa’s boom in mobile money, spurred by innovative regulations and non-MNO services, contrasts with East Africa’s MNO-led model. Use cases are expanding beyond transactions to remittances and merchant payments, fueling economic development. Technological advances and regulation prompt this sector’s promising future, offering transformative potential especially in underbanked regions.

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