Category: Design Thinking

What Airtel Money’s Comeback against M-Pesa in Kenya teaches about Challenging Market Giants

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What Airtel Money’s Comeback against M-Pesa in Kenya teaches about Challenging Market Giants
For years, Safaricom’s M-Pesa was the immovable force in Kenya’s mobile money market. It dominated not only customer wallets but also public imagination, with over 90% market share and a network so vast it became synonymous with mobile money itself.
But quietly—and strategically—Airtel Money has staged a comeback. It didn’t happen overnight, and it didn’t happen by mimicking M-Pesa’s dominance. Instead, it was a masterclass in what challenger telcos can do right when facing a Goliath.
Kenya’s story offers rich lessons—and data—to learn from.

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Calculating (Return on Investment )ROI for Your Digital Transformation? Here’s How to Do It Right

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If you’re like most business leaders nowadays, you’ve probably wondered whether undergoing a digital transformation at your company will actually pay off. It’s a fair question. After all, digital transformations require massive investments of time, money and effort.
Luckily, there are proven ways to calculate the ROI for digital transformation initiatives. In this post, I’ll walk you through the key steps so you can feel confident in the business case and returns before kicking off any major technology-driven change.

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The Risks and Rewards of Building a Strong Personal Brand: Navigating Professional Jealousy

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Building a strong and visible reputation and personal brand is essential for career growth. However, it comes with inherent risks, one of which is professional jealousy. If you’re always winning and always visible, you may breed resentment among those around you. How can you mitigate these risks while continuing to grow your personal brand?

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