Category: Doing Business in Africa

The African Continental Free Trade Area (AfCFTA), a monumental agreement, was designed with the aspiration of establishing the world’s largest free trade area. This ambitious initiative was intended to bring together 1.3 billion people across 55 countries, creating a combined GDP of US$3.4 trillion. The vision of AfCFTA was painted as a future where seamless trade across the continent would be a reality. The dream was that purchasing professional work clothes from Rwanda or a book from Nigeria would be as simple as a few clicks, without the burden of exorbitant shipping costs. However, the question that arises is whether this promise has been fulfilled or if the AfCFTA is a bust.