A Sponsor is better than a mentor for your career…

A mentor is someone who provides guidance, advice, and support as you navigate your career. Mentors are typically more experienced than their mentees, and they can offer insights and perspectives that the mentee may not have considered. Mentors can help their mentees set goals, develop new skills, and build their networks.

A sponsor is someone who actively advocates for you, and who is willing to use their influence and networks to help you advance in your career. Unlike a mentor, a sponsor has a direct stake in your success, and is committed to helping you achieve your goals.

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Use business partnerships as an Innovation tool

58% of businesses are now piloting co-creation and partnering on projects to help drive innovation. This collaboration can be the way to discover new market opportunities, push product branding in new directions, or establish a presence in a completely new area. Getting co-creation right takes careful foresight and planning, as well as a deep knowledge of a brand’s customer base.

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