The Sachetization of Products:The FMCG Way of Serving the Underserved in Emerging Markets , Lessons for Digital Products?
The concept of “sachetization” refers to packaging products in small, affordable quantities to improve access for low-income consumers, particularly in emerging markets. Beyond consumer goods, this strategy can apply to digital products, promoting frugal innovation, digital inclusion, community empowerment, and resilience by making services accessible to marginalized communities.
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