Do Business in Africa

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Do Business in Africa


1)Timothy Chou Former president of Oracle on Demand and the author of Cloud: Seven Clear Business Models on his last trip to Africa wrote…“Perhaps your perception of Africa was like mine: shaped by old Tarzan movies and New York Times reports of various forms of unrest. But I just returned from a three-week trip to the continent, and I can tell you a couple of things. One is that going on a safari in the Serengeti is very cool. Another is that if you’re operating a global business, you should get smarter and get into Africa. It’s going to matter in the future.

2)According to projections by the United Nations and the Institute of Security Studies, by 2050 Africa will account for 20% to 25% of the world’s population, more than either China or India. Africa’s population is expected to grow by more than 1% annually, well above the rate of other global regions. No global company will be able to ignore Africa.
3)Facebook recently opened its first Office in Africa, The office will serve as a sales hub, helping Facebook learn about and attract small businesses from the region. There are now 120 million Africans who visit Facebook each month, up from 100 million back in September. That’s 20 percent growth in nine months, almost three times the growth rate of Facebook’s total user base
4)In her keynote at Mobile World Congress, IBM CEO Virginia Rometty made it clear that the company sees Africa as a huge opportunity over the next decade.What sets Africa apart from other markets, according to Rometty, is that its infrastructure was built with mobile in mind. Payments and communications are already built on top of a booming phone market and incomes continue to rise, driving demand for better gadgets and services.That’s why IBM is pushing for a bigger presence on the continent. It already has locations in 20 of the 54 countries in Africa, and last year opened the first of its 12 major research labs in the world in Nairobi, the capital and largest city of Kenya.
5)Rocket Internet (the world’s biggest incubator) partners with 2 of the biggest telecom operators in the Region to Launch 10 ecommerce startups across 26 African countries.
6)Steve Case  AOL Founder is in the process of travelling across Africa searching for organizations to invest in with Pitch Competitions

IBM,Facebook,Uber and Airbnb have all recently launched their brands in Africa,is it not time to start thinking about getting in on potentially your largest market before your competitor does ?

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