#Selfie with US Ambassador

Why 100K of My Followers Lied……

A recent social media poll showed 80% of respondents preferred earning $1 million while their friends earned $2 million, implying a focus on absolute income. However, research by Solnick and Hemenway (1998) reveals people value relative income more, preferring to earn less if it means they earn more than their peers. This has implications for workplace satisfaction, social media influencer dynamics, and housing market choices. Understanding relative income’s influence can help improve job satisfaction, societal well-being, and create fairer economic policies.

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The Sachetization of Products:The FMCG Way of Serving the Underserved in Emerging Markets , Lessons for Digital Products?

The concept of “sachetization” refers to packaging products in small, affordable quantities to improve access for low-income consumers, particularly in emerging markets. Beyond consumer goods, this strategy can apply to digital products, promoting frugal innovation, digital inclusion, community empowerment, and resilience by making services accessible to marginalized communities.

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Arrange your 1 on Advisory Conversation with Ethel Cofie

I’m setting up 45-minute sessions, available once a week, in response to recent requests. Book your session, receive an automated email with a payment link, and secure your spot upon payment confirmation. This ensures committed participants. Topics include career transitions, leadership, personal branding, board seats, and most non-tech professional topics.

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The State of Mobile Money in Africa 2024,it’s evolving use cases and a couple of tough questions

The “GSMA State of the Industry Report on Mobile Money 2024” underscores mobile money’s critical role in global financial inclusion, notably in Sub-Saharan Africa with 548 million accounts driving significant GDP growth. West Africa’s boom in mobile money, spurred by innovative regulations and non-MNO services, contrasts with East Africa’s MNO-led model. Use cases are expanding beyond transactions to remittances and merchant payments, fueling economic development. Technological advances and regulation prompt this sector’s promising future, offering transformative potential especially in underbanked regions.

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