I have always had a marketing strategy especially across my brands EDEL Technology Consulting and This Blog to provide useful relevant information to my target base in the form of blog post and white papers .
Over time both amasssed, a good base of subscribers who preferred our content and that meant we had to become fairly consistent in providing that content .
It became apparent that in order to become efficient at sending content and managing subscribers, a large portion of tasks would need to be outsourced .
Even thought we had a CRM(Customer Relationship Management System , i needed a tool to provide me these solutions :
-Enable automatic sending of new content to subscribers via email , where i could schedule times and intervals .
-Enable us to create a a series of email campaigns that we could send to subscribers based on how they interacted with our content . example flag a subscriber as a potential client , if they consistently download the white paper ( i.e twice a week)
-We should be able to setup all the processes and not have to think about it
i found a really good tool to do what i needed , i talk and demonstrate it in the video below .