On Sunday whilst driving on the Spintex Road past the Mall, I decided it would be interesting to try the Registration Customer journey at the MTN and Tigo Customer Care Shops at the Mall .
This started out as customer journey comparison and has turned out to be comparison on Customer Journey, Charges, Distribution and Innovation(Value Adds )
So here goes ….
Customer on-boarding Journey(Registration)
|Transaction Point||Services||Transaction Limit (GH¢)||Charges (GH¢)|
|At Agent Shop||Money Transfer(C2C -Money Transfer from Merchant to Non Mobile User)||1-50||2.5%|
|More than 50||5%|
|Cash In||Minimum of GHC 1||Free|
|On your Mobile||Money Transfer (P2P -Transfer Money to a Mobile Money Wallet)||1-50||0.5|
|More than 50||1%|
|Money Transfer (A2C -Transfer Money to a Non Mobile User)||1-50||1.5%|
|More than 50||3%|
|Bill Payment-ECG,Ghana Water||N/A||0.50p|
|Account Mgt||Balance Enquiry||N/A||Free|
Honestly All i can say on this I see more signs for Tigo Cash Agents than i see MTN Mobile Money signs( Not Enough publicly available information)
|Value Add||MTN Mobile Money||Tigo Cash|
|Receive Money from outside Ghana|
|Top Up Airtime for that operator|
|ATM Cash Out Service||*Fidelity Bank|
The on-boarding journey for Tigo is based on efficiency and getting you out and doing transactions ,whilst the MTN is based on security and ensuring that they have alternative contacts for you .Frankly I am not sure which is the better option . Expediency vs Security ?
In terms of Charges It looks like for lower remittances( less 100 GHS) MTN is a better payment platform to use and for higher amounts( greater than 100 GHS ) its best to use Tigo.
The Data mined from websites seem to show that there is more value add with MTN money with ATM Cash out and Lending service etc.
I believe on Distribution MTN Money is at par with Tigo cash, as not having a lot of Agents is balanced out by having ATM cash out facilities.
I have this as a presentation on Slideshare
*Data collected from in store visits,websites and press releases.
*Fidelity Bank is the only Bank so far publicizing the ATM Cash out option on their website.